Percy Pig Van
Ocado launches Marks & Spencer
As part of the launch for the M&S switchover, we needed to create something iconic. Something that would capture the public's attention and celebrate the merging of Ocado and Marks & Spencer.
What better way than to take M&S's distinguishable Percy Pig and Ocado's signature vans and create the 'Spot the Percy Ocado Van' competition.
The competition invited people to see if they can spot one of the few exclusive Percy Ocado vans on the road. If they saw the van, they should snap a pic (providing they wer'nt the driver of course) and tag us in a pic on Twitter or Instagram telling us where they snapped Percy.
This campaign was extremely successful, and the vans were loved so much, they now have a permanent place within the Ocado fleet.