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Graduate Fashion Week 2022

Graduate Fashion Foundation

Content Creator

The Brief:

Create an Instagram Asset that you feel would launch GFW22 to the world.


The Concept:

Graduate Fashion Week, as we know, is an exciting, inspiring and defining time for our BA graduates. Our creative direction and tone of voice should celebrate and amplify their voices, collections and ideas.

GFW22 draws inspiration from the diversity and creativity of the BA students themselves. ‘Unprecedented, ‘Lock-down’, ‘Loss’ are words these students have become too familiar with; now its time to change the narrative;
we may have been shut off from the world for some time, executions may have been restricted, but their ideas and talent remain, and now they are ready to thrive.

We will take a mixed-media and tactile approach to our digital channels, creating a grid that is not only informative and inspiring but is aesthetically pleasing and engaging. I draw direct inspiration from student sketchbooks and processes, blend them with final executions to create a digital presence that showcases the eclectic and creative nature of the 2022 cohort.

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