Art Direction & Marketing Campaign
Brief: Make Car Porn!
New Ideas to visualise "Car Porn".
Create a Facebook Canvas Ad that users can start using to configure their new Smart Car.
Create a 4-Part Instagram story post that shows the exciting exterior, the different colours, the driving enjoyment and the electric functionalities.
The design takes a fun, positive and energetic approach to aesthetic. Through both bold eccentric colours and playful geometric shapes, the visual ignites a child-like nostalgia. captivating those all-important social scrollers.
A Creative Canvas:
Nostalgia infused configuration.
An element of play.
Re-Ignite creativity and imagination.
Create, Explore & Inspire.
Be Bold, Be daring, Be You!
Not afraid to play with space, colour and texture. The Instagram story format aims to evoke conscious thought whilst keeping intact the playful and bold aesthetic.