The Beauty Corner

Ocado beauty destination 2021

Art Director

The Brief:

For Ocado to be recognised as a reputable destination for Beauty: This should feel premium and inspiring to allow us to be a serious contender amongst the Beauty pure play retailers.

Ocado are looking to launch some shop in shop and search free HTML to encourage more browsing behaviour for discovery and cross sell. Our longer term aim to introduce more content

 

The Concepts:

Driven by customer demand, here at Ocado, we want to create the ultimate destination for all things health and beauty. From facemasks to Eye shadows, Ocado combines both glamour and convenience to create the ultimate beauty haul experience.

The following concepts aim to prioritise our customers’ wellbeing whilst ushering in a premium destination for those looking for the next big thing. Each creative route focuses on the premium proposition and the different ways we can visually communicate it.

Explore trends, find new favourites and discover the products that make you feel like you— delivered with a smile.

 

Executions:

  • Emails

  • Ocadolife Magazine

  • Ocado Blog

  • Social Media Content

  • PR Content 

  • Beauty Shop onsite 

  • App Shop